My Local Connector

Simple Advertising Terms

Clear expectations. A friendly working relationship.

We want local businesses to understand exactly what they are purchasing without sorting through pages of legal language. These plain-language terms explain the basics of reserving an advertising position with My Local Connector.

One edition at a time

There is no automatic monthly commitment. Future editions require your separate approval.

Simple pricing

Focused Reach is $250 paid in full. Full Reach is $500, with a deposit option when offered.

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Category protection

We reserve one approved business per industry category in each participating local edition.

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Design help included

Our design team can build your advertisement, or we can review artwork you already have.

The important parts, without the legal maze

What you can expect from us, and what we need from you.

Each advertising reservation covers the edition and market shown at checkout or in your written proposal. Any campaign-specific agreement you later sign may add details for that particular edition.

Choosing your advertising option

My Local Connector currently offers two shared-cost direct-mail formats:

Community Connector, Full Reach9×12 mailer, approximately 5,000 households, $500 per advertising position.

Community Spotlight, Focused Reach6×11 mailer, approximately 2,500 households, $250 per advertising position, paid in full.

For Full Reach, we may offer either a $200 reservation deposit or full payment. When the deposit option is used, the remaining $300 is due within three business days after the advertiser lineup is confirmed.

Your reservation is for one edition

You are not automatically enrolled in a monthly plan. Your purchase covers the specific market and edition identified in your order.

We may invite you to participate in future editions, but we will not charge you again unless you affirmatively opt in through a new checkout, invoice, written approval, or separate agreement.

No surprise renewals. Staying involved in future mailings is your choice.

Reserving your position and category

Your position is confirmed after payment clears, your business and category are approved, and we send confirmation.

Our goal is to feature only one participating business from each approved industry category in a local edition. We may clarify or adjust a category when two businesses offer overlapping services.

Category protection applies only to the approved market and edition shown in your reservation.

Designing and approving your advertisement

We are happy to design your business position, and our design team is top notch. Please send us your logo, images, offer, contact information, website, and any necessary disclaimers.

If you already have your own design, send it to us and we will review it for size, readability, and print quality.

We will provide a proof for your review. Please check names, phone numbers, offers, dates, spelling, and other details carefully before approving it.

Printing, mailing, and expected reach

Household counts are estimates based on the selected postal routes and can change slightly as route data is updated. Mailing dates are also estimates because printers, mail preparation, weather, and postal operations can affect timing.

We may make reasonable layout or production adjustments to meet printing and postal requirements without changing the basic value of your advertising position.

Direct mail can create strong local visibility, but no advertising company can promise a specific number of calls, sales, customers, or revenue.

Changes, cancellations, and refunds

If your plans change, contact us as soon as possible. Before design work begins, we will generally cancel the reservation and refund the amount paid.

After design, category reservation, or production work has begun, we may have already committed time and expenses. In that situation, any refund will be based on the work completed and costs already incurred. We will review reasonable circumstances fairly.

If we do not order the applicable edition for printing and mailing within 60 calendar days after your qualifying payment clears, you may request a refund for that edition.

Keeping advertisements accurate and useful

You are responsible for providing accurate information and for having permission to use any logos, photographs, trademarks, or other materials you send us.

Please make sure your offers are clear, lawful, and something your business is prepared to honor. We may decline content that is misleading, offensive, unlawful, or not appropriate for a community publication.

You continue to own your business materials. You give us permission to use them to create, print, distribute, and promote your advertisement and the applicable edition.

Working through questions together

We want this to be a positive experience. If a proof, payment, schedule, mailing area, or other campaign detail does not look right, please contact us promptly so we can work through it together.

Any order confirmation, invoice, proof approval, or signed campaign agreement becomes part of these terms. If a signed campaign agreement contains a different term, that specific written agreement will control for that campaign.

These terms are governed by Maryland law. Nothing here limits a right that cannot legally be limited.

Questions are always welcome.

We would rather answer a question before you reserve than leave you wondering afterward. Reach out about pricing, design, categories, mailing areas, or a future edition.

Email: • Phone: [Telephone Number] • Address: [Business Mailing Address]